Bernbech on 'Persuasion' Coffee Mug
Mug reads "Persuasion happens to be not a science but an art." Quote from William Bernbech (legendary American Advertiser). Part of a range of quotables on the theme of persuasion.
William Bernbach (1911 - 1982, New York City, USA)
William Bernbach was a legendary figure of American Advertising, and was a founding partner of Doyle Dane Bernbach (DDB). Noted for a devotion to creativity and the offbeat, Bernbach's work was often characterised by it's simplicity.
per.sua.sion - noun
1. the action or fact of persuading someone or being persuaded to do or believe something. 2. a belief or set of beliefs, esp. religious or political ones.
"coaxing, persuading, coercion, inducement, convincing, encouragement, urging, enticement, sweet-talking, arm-twisting"
$14.50
![](https://pinterest.com/pin/create/button/?url=http://www.findamug.com/product/mugs/Bernbech-on-'Persuasion'-Coffee-Mug/168873123220683204&media=https://rlv.zcache.com/bernbech_on_persuasion_coffee_mug-reaba33d1f55d406ba20871697a89ed50_x7jg9_8byvr_500.jpg&description=Mug reads "Persuasion happens to be not a science but an art." Quote from William Bernbech (legendary American Advertiser). Part of a range of quotables on the theme of persuasion.
William Bernbach (1911 - 1982, New York City, USA)
William Bernbach was a legendary figure of American Advertising, and was a founding partner of Doyle Dane Bernbach (DDB). Noted for a devotion to creativity and the offbeat, Bernbach's work was often characterised by it's simplicity.
per.sua.sion - noun
1. the action or fact of persuading someone or being persuaded to do or believe something. 2. a belief or set of beliefs, esp. religious or political ones.
"coaxing, persuading, coercion, inducement, convincing, encouragement, urging, enticement, sweet-talking, arm-twisting")
